A lot of discussion has been had regarding the early history of saga, with a particular focus on the era, starting with David Rosen. While I could easily focus an entire series on the history of Sega, starting with Rosen and the people who followed in leadership roles, I chose a different path that is seldom if ever discussed when looking at Sega's early history. With that, let's get going.
This is retro impressions, and this is part 2 of the series, Sega systems and physical game formats. Irving Bromberg was born June 10th, 1899 to Russian immigrants Fannie and Joseph Bromberg in New York State Five days after turning nineteen Irving married Jeannette Blumenthal, who was one year? His junior, During this time he held employment as a salesman of glassware. One year later, in 1919, their first child Martin was born From 1923 until 1930 Irving served as president of the Greenpoint motor car Corp, leaving that position to start the Irving Bromberg company after becoming involved in the distribution of coin op games in New York City Oncasinogames. His new company would focus on manufacturing, repair and distribution of coin op, slot and entertainment machines for play by the general public. Two of the games that helped establish the company were bingo and a game that was a spin-off of bingo called baffle ball. These two games are generally considered to be the start of the coin. Op gaming boom and eventually the pinball industry as a whole. Irving Bromberg was key to starting the new coin op industry and these games were key to his early success, establishing him as a distribution force in the north eastern United States. In addition, he was able to acquire distribution rights to the largest manufacturers, including games by Bally. The growth was rapid, with the irving Bromberg corp became one of the best-known and largest coin op distributors on the East Coast, Irving sold his New York location in 1933 to the Supreme vending company and moved his family to Los Angeles, in an effort to establish a Presence on the west coast, while creating standard games to act as a new distribution arm for his company. While it has been said, the Irving's son Martin worked in the business since age 12. He officially moved Hawaii in 1940 to further the family business ``. My dad was in Hawaii when the Japanese bombed Pearl Harbor. He ran the slot machines on the bases when they bombed Pearl Harbor. There was a note on one of the slot machines that said “ In case of another attack jump under this machine. It ’ s. Never been hit yet ” During this time a new branch called standard games. Hawaii was established under the leadership of Martin. The company was sold in 1945 and later that year, Irving Romberg his son, who had changed his name to Martin Bromley in 1943 for angelic reasons. Along with their family friend, James Humpert founded a new company that would again focus on coin ops, slot and entertainment machines. Only this time they would market exclusively to US military facilities. The name of this new business would take influence from the servicemen they were marketing to, along with the products they were pushing. It would be called service games or Sega. For short, Business was good until a new federal statute called the Johnson Act passed in 1951 required. The removal of these machines from military bases within the United States and its territories, There was a small caveat. However, military bases on foreign soil would not be affected by this law outright. As the decision on whether to allow or ban these games was left to the discretion of the overseeing commander, As foreign military bases were still fair game and these bases were buying, these games for their servicemen to play. Arrangements were made to refocus their target market In 1952. Bromley sent Richard Stewart, along with Raymond Lemaire to Japan, for the purpose of selling, distributing and servicing slot machines, pinball machines, jukeboxes and other coin-operated devices. On behalf of service games By 1953, they were fully operational under the branch name Service Games, Japan and business quickly, expanded to Korea, the Philippine Islands, Guam Europe and the United Kingdom. In the meantime, the corporate headquarters was moved to Panama, with Irving Bromberg James Humpert, Martin Bromley, Raymond Lemaire and Richard Stewart being equal shareholders at 20 %. Each Humpert would sell his interest only two years later and the name would be changed from service games. Panama to Club Specialty Overseas by 1959. Business was booming. However, it was all smooth sailing as the company faced accusations, tax evasion and fraud from the United States government, while Japanese custom officials are looking into charges of smuggling and evasion of import duties on December 9th a major blow was received when service Games and it's subsidiaries Were informed, they would no longer be accepted as eligible contractors to supply coin-op games to naval bases located in Japan and the Philippines. This team, partially from a dispute as the authority, was obtained to ship their games via naval vessel bottom s, something the Navy felt very strongly had never been authorized. Service games was dissolved in 1960 and restructured into two new companies automatic for distribution in Sega for manufacturing. Just months later, they would absorb the assets of the previously dissolved service games, Japan. This was, in my opinion, due to two factors.
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March 2019
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